Are Legos Cheaper At Target Or Walmart? (Advantages Of Each)

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Hey there, Lego enthusiasts! Having trouble deciding where to score the best deals on your favorite interlocking plastic bricks? Tired of the endless debate between Target’s and Walmart’s Lego prices?

Well, not anymore!

Both Walmart and Target have very similar prices for Legos most of the time and both offer good deals, making them great options for getting cheap Lego sets. However, if you want to get an even better deal on your Lego purchase, Walmart may be the better choice.

Walmart typically runs sales on Lego sets throughout the year, including major clearance sales during the summer and after Christmas. They also place many Lego items on sale throughout the year, especially when sets are at the end of their life cycle and new sets are scheduled for release.

Walmart is known for sometimes misplacing or forgetting about Lego sets, so you may find old sets on clearance that are in the wrong spot on a shelf. On the other hand, Target tends to hold clearance sales only twice a year, but their clearance discounts can be quite good, sometimes reaching up to 70% or higher. T

arget also increases the clearance discount on an item the longer it stays on their shelves, which allows you to hold off on purchasing a Lego set in the hopes of getting a better price later on.

Overall, both Walmart and Target are good options for cheap Lego sets, but catching a sale at Walmart can offer even better deals.

In this comprehensive guide, we’ll dive deep into the heart of this retail rivalry and uncover the hidden advantages of shopping for Legos at each retail giant. Are you ready to embark on this exciting adventure?

Keep reading to find out which store reigns supreme in the world of Lego!

The Lego Phenomenon

A Brief History of Lego and its Popularity

Lego, the Danish company that has captured the hearts of millions, began its journey in 1932 with wooden toys. Fast forward to today, and Lego is a global phenomenon, famous for its colorful plastic bricks that have inspired creativity and imagination in generations of children and adults alike.

The brand’s popularity has skyrocketed, with Lego sets becoming must-have items for enthusiasts, collectors, and kids of all ages.

The Diverse Range of Lego Products Available Today

From humble beginnings to a colossal empire, Lego’s product range has expanded in ways we couldn’t have imagined. Today, they cater to various interests, age groups, and themes, such as Star Wars, Harry Potter, Marvel, and more.

The Lego universe also includes video games, movies, and even theme parks. Talk about a blockbuster success story!

The Educational and Entertainment Value of Lego

Lego isn’t just a fun pastime; it’s also a fantastic educational tool. Building with Lego bricks fosters creativity, problem-solving skills, and spatial awareness. It’s no wonder that educators worldwide have integrated Lego into their teaching methods.

And let’s not forget the sheer joy of watching your creation come to life, brick by brick!

Why Finding the Best Deals on Lego Sets is Essential for Consumers

With such a vast array of Lego products available, it’s no surprise that the price tags can vary significantly. For parents, collectors, and enthusiasts alike, finding the best deals on Lego sets can make a world of difference.

But with the fierce competition between retailers like Target and Walmart, knowing where to score the best deals can feel like solving a brick of a puzzle. That’s where this guide comes in!

Factors Influencing Lego Prices

Manufacturing and Distribution Costs

The cost of producing and distributing Lego sets plays a significant role in determining their final price. Factors like raw material costs, labor, and shipping can all influence the price tag you see on store shelves.

And let’s not forget about those pesky import taxes and fees that most companies have to pay when shipping to countries all around the world.

Regional Pricing Strategies

Ever noticed that Lego prices can vary from one location to another? That’s because retailers often adjust their prices based on regional factors like local competition and market demand.

So, depending on where you live, you might find better deals at Target or Walmart.

Seasonal Promotions and Discounts

Holidays, special occasions, and end-of-season sales can lead to some seriously sweet Lego deals. Retailers like Target and Walmart often slash prices during these times to entice shoppers and clear out inventory.

So, if you’re on the hunt for a bargain, it pays to be patient and strike when the time is right!

Exclusive Partnerships and Product Offerings

Sometimes, retailers partner with Lego to offer exclusive sets and limited-edition items. These partnerships can impact pricing, as consumers may be willing to pay a premium for rare or unique sets.

Keep an eye out for these exclusives when comparing prices between Target and Walmart!

Target’s Lego Advantage: Exclusive Sets and Collaborations

Target’s Unique Partnership with Lego

Target has a long-standing relationship with Lego, which has led to some pretty spectacular collaborations. From exclusive sets to one-of-a-kind promotional events, Target has become a go-to destination for Lego aficionados.

Exclusive Lego Sets Only Available at Target

One of the most enticing aspects of shopping for Lego at Target is their exclusive sets. These limited-edition offerings are not available at other retailers, making them highly sought-after by collectors and fans alike.

Some examples of Target-exclusive sets include:

  • The Lego City Space Research Rocket Launch Center
  • The Lego Star Wars Bespin Duel
  • The Lego Creator Expert Gingerbread House

Special Promotions and Collaborations with Other Brands

In addition to exclusive sets, Target has also teamed up with other brands for unique Lego collaborations. These partnerships can lead to limited-edition items, special promotions, and even themed in-store events.

A few examples of Target’s Lego collaborations are:

  • Lego x Target Bullseye’s Top Toys List: A curated selection of the hottest Lego sets of the year
  • Lego-themed gift cards: Perfect for the Lego lover in your life
  • In-store Lego building events: Hands-on fun for the whole family

How These Exclusives Impact Lego Prices at Target

With exclusive sets and collaborations come premium prices. While you may pay a bit more for these one-of-a-kind offerings, the rarity and uniqueness of these items can make them well worth the investment.

Target’s exclusives add an extra layer of excitement and intrigue to the Lego shopping experience.

Walmart’s Lego Advantage: Everyday Low Prices

Walmart’s Commitment to Low Prices

Walmart is known for its “Everyday Low Prices” promise, and that commitment extends to their Lego selection.

By consistently offering competitive prices, Walmart has positioned itself as a top destination for budget-conscious Lego fans.

The Company’s Pricing Strategy for Lego Products

Walmart’s pricing strategy for Lego sets is centered around providing the best value for its customers. They achieve this through:

  • Volume discounts: Lower prices for purchasing larger quantities
  • Rollback pricing: Temporary price reductions on select sets
  • Clearance sales: Deep discounts on discontinued or overstocked items

How Walmart’s Pricing Strategy Affects Lego Prices

Walmart’s commitment to low prices can lead to some fantastic deals on Lego sets. By shopping at Walmart, you’re likely to find more affordable options than at other retailers.

However, it’s essential to keep in mind that Walmart may not always have the absolute lowest price on every set. Comparing prices between retailers is still the best way to ensure you’re getting the best deal.

Comparing Target and Walmart’s Online Shopping Experience

User-Friendly Websites and Mobile Apps

Both Target and Walmart offer user-friendly websites and mobile apps, making it easy to browse, compare, and purchase Lego sets from the comfort of your own home.

With intuitive search features and detailed product information, you’ll have no trouble finding the perfect set to add to your collection.

Shipping Options and Fees

When it comes to shipping, both retailers offer a variety of options:

  • Target:
  • Free standard shipping on orders over $35
  • RedCard holders receive free 2-day shipping on most items
  • Same-day delivery available through Shipt for an additional fee
  • Walmart:
  • Free 2-day shipping on orders over $35
  • Free next-day shipping on select items
  • Walmart+ members enjoy free shipping with no minimum purchase

In-Store Pickup and Curbside Services

If you prefer to pick up your Lego sets in person, both Target and Walmart offer convenient in-store pickup and curbside services.

With these options, you can order your sets online and pick them up at your local store, often on the same day.

Online Price Comparison Tools and Deal Alerts

Utilizing online price comparison tools and deal alerts can help you find the best Lego deals at both Target and Walmart. Popular websites and apps, like Honey and CamelCamelCamel, allow you to track price fluctuations and receive notifications when your desired set goes on sale.

Here’s a table to help you compare some of the top price comparison tools:

ToolFeaturesRetailers Supported
HoneyPrice tracking, deal alerts, and coupon codesTarget, Walmart
CamelCamelCamelAmazon price tracking, price history, and deal alertsAmazon (but useful for price comparison)
SlickdealsCommunity-driven deals, price tracking, and deal alertsTarget, Walmart
BrickSeekInventory checker, price comparison, and deal alertsTarget, Walmart

Target and Walmart Loyalty Programs: Earning Rewards on Lego Purchases

Target’s RedCard and Circle Program Benefits

Target offers two loyalty programs that can help you save on Lego purchases:

  • RedCard: A credit or debit card that offers 5% off on most purchases, free 2-day shipping, and an extended return window
  • Target Circle: A free rewards program that allows you to earn 1% back on every purchase, receive personalized deals, and gain access to exclusive sales events

Walmart’s Walmart+ Membership Perks

Walmart also offers a loyalty program called Walmart+:

  • Walmart+: A paid membership that includes free shipping with no minimum purchase, discounts on fuel at Walmart gas stations, and access to Scan & Go for faster in-store shopping

How Loyalty Programs Can Affect Lego Prices

By taking advantage of these loyalty programs, you can save even more on your Lego purchases.

Whether it’s through percentage discounts, cashback rewards, or exclusive deals, being a member of these programs can make a noticeable difference in your overall Lego spending.

Maximizing Rewards and Savings on Lego Purchases

To get the most out of these loyalty programs, consider the following tips:

  • Combine rewards with sales and promotions for maximum savings
  • Redeem your rewards for high-value sets or during exclusive events
  • Keep an eye on your email for personalized deals and member-only offers

The Role of Third-Party Sellers in Target and Walmart’s Lego Pricing

The Presence of Third-Party Sellers on Both Retailers’ Websites

In addition to selling Lego sets directly, both Target and Walmart allow third-party sellers to list products on their websites. These sellers can offer a variety of Lego sets, sometimes at different price points than the retailers themselves.

How Third-Party Sellers Influence Lego Prices

Third-party sellers can impact Lego prices in several ways:

  • Competitive pricing: Sellers may offer lower prices to attract buyers
  • Unique inventory: Some sellers may have hard-to-find or discontinued sets
  • Price fluctuations: Prices may change frequently based on supply and demand

Pros and Cons of Purchasing from Third-Party Sellers

When considering buying Lego sets from third-party sellers, it’s essential to weigh the pros and cons:


  • Potentially lower prices
  • Access to rare or discontinued sets
  • Increased selection


  • Potential for counterfeit products
  • Less reliable shipping and return policies
  • Limited customer support

Tips for Safely Buying Lego Sets from Third-Party Sellers

If you decide to purchase from a third-party seller, follow these tips to ensure a smooth transaction:

  • Check seller ratings and reviews
  • Confirm the authenticity of the set
  • Review shipping and return policies
  • Use secure payment methods, like PayPal or a credit card with buyer protection

Are Legos Cheaper At Target Or Walmart? (Advantages Of Each)

So, the moment of truth: are Legos cheaper at Target or Walmart? The answer isn’t quite as simple as you might think.

Both retailers have their advantages, and the best option for you may depend on various factors, such as product availability, exclusive offerings, and loyalty program benefits. Let’s break down the key differences between the two in a handy markdown table:

Exclusive SetsOffers exclusive Lego sets and collaborationsLimited exclusives
Pricing StrategyCompetitive prices with occasional sales and promotionsEveryday low prices and frequent discounts
Online ExperienceUser-friendly website and app, free shipping over $35, and in-store pickupUser-friendly website and app, free 2-day shipping over $35, and in-store pickup
Loyalty ProgramsRedCard and Target Circle offer discounts, cashback, and exclusive dealsWalmart+ provides free shipping, fuel discounts, and Scan & Go access
Third-Party SellersThird-party sellers offer additional selection and potential dealsThird-party sellers provide a wider variety and possible savings

The Verdict

Ultimately, the best place to buy Legos might vary from set to set and person to person. If you’re looking for exclusive sets or enjoy taking advantage of loyalty program perks, Target could be the better choice.

On the other hand, if you’re hunting for the lowest prices and a more extensive selection from third-party sellers, Walmart may come out on top.

To get the best deals on Legos, it’s crucial to compare prices between the two retailers, keep an eye on promotions and discounts, and utilize loyalty program benefits. By staying informed and vigilant, you’ll be well on your way to building your Lego collection without breaking the bank!


There you have it, fellow Lego enthusiasts! We’ve explored the vast world of Lego pricing at Target and Walmart and uncovered the unique advantages each retailer has to offer.

While the ultimate answer to the question “Are Legos cheaper at Target or Walmart?” may vary, armed with this information, you’re now equipped to make the best decision for your wallet and your collection.

So, go forth and let your creativity soar, one brick at a time!

Matthew R

Hi, My name is Matt and I am all about toys! When trying to find accurate information online about toys I was finding it difficult so I decided to make this site.

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