Do Legos Hold Their Value? (Do They Go Up In Value?)

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Ah, Legos. Those little plastic bricks that evoke nostalgia for many of us from our childhood days spent building and creating. But what if that childhood hobby could earn you a pretty penny as an investment?

In this comprehensive and hopefully enlightening article, we will delve deep into the world of Lego investing. We will determine if these interlocking bricks can, in fact, go up in value or if they will simply gather dust, much like your high school yearbook.

So let’s start with a basic answer to the question: Do Legos hold their value?

Collectible Lego sets and limited edition mini figures will often hold their value and may even increase in value over the years. However, whether a specific Lego set will be popular enough to go up in value can vary dramatically from set to set.

There are many factors that can affect the value of a Lego set and even determine whether it goes up in value or not. So that is what I will be diving into in the rest of the article.

The Beginnings of Lego Investment

LEGO History and Toy Industry Influence

Let’s take a stroll down memory lane, shall we? The Lego Group was founded in 1932 and entered the realm of plastic toys in the 1940s.

Little did they know that their brilliantly simple interlocking brick system would become a cultural phenomenon that transcended the toy industry. In 2020, Lego was even named the world’s most reputable company.

Talk about a rags-to-bricks story!

LEGO Company Value Growth Over Time

From the company’s humble beginnings to today’s multi-billion-dollar empire, Lego’s growth is nothing short of impressive.

In other investment terms, that’s like going from a budding tree to a colossal redwood. With such growth, it’s no wonder the world of Lego investing has come to light.

Introducing Lego as a Niche Market

As the popularity of Legos skyrocketed, an interesting niche market emerged – Lego investing. Much like investing in stocks, fine art, or rare baseball cards, collectors began seeing financial opportunity in those little plastic bricks.

In fact, some savvy investors have even claimed triple-digit returns on certain sets. Who knew plastic pieces could turn into a plastic goldmine?

The Factors that Drive the Value of Lego Sets

Supply and Demand

The value of Legos, like most things in the world, is influenced by the fundamental economic concept of supply and demand. When a Lego set is in high demand and short supply, the price usually goes up.

And when there’s an abundance of a particular set with little demand, the price tends to be lower. It’s as simple as that.

Limited Editions and Releases

Remember those Beanie Babies your mom used to line up for at the crack of dawn? Limited edition and exclusive Legos have the same hype driving their value.

When a desirable set or theme is no longer produced or has a short availability window, collectors go wild, leading to potential price surges in the secondary market.

Nostalgia and Fandom

Never underestimate the power of nostalgia and fandom in driving Lego value. While supply and demand play the primary role, nostalgia for a particular theme, set, or collection can significantly drive up the value of specific Legos.

Similarly, a loyal fan base for a theme (think: Star Wars) or the Lego brand itself can make certain sets akin to collector’s gold.

Comparing Lego Investments with Traditional Investments

Parallels with Stocks, Real Estate, and Fine Art

Like any other investment, Legos carry risks and rewards. Investing in Legos is similar to investing in traditional assets like stocks, real estate, or fine art in that the value is driven by supply and demand, rarity, and the current economic environment.

Of course, Legos don’t pay dividends or rent, but they do offer investors the opportunity to diversify their portfolios and potentially brick up their profits.

Risks and Rewards of Lego Investing

As with any investment, there are potential risks and rewards. For Lego investors, the risks can include possible damage to the sets, a decrease in popularity, or an unexpected re-release of a set that can drive down its value.

On the bright side, the potential reward is watching a once-overlooked Lego set skyrocket in value, making you feel like a brick whisperer.

Identifying High-Value Lego Sets and Themes

Popular Themes and Sets Throughout History

Throughout Lego history, certain themes and sets have proven to appreciate in value over time. Some notable examples include:

  • Star Wars: We’re not just talking about the Millennium Falcon here – many Star Wars Lego sets have become highly sought-after collector’s items. In some cases, sets have increased in value by over 300%!
  • Modular Buildings: Lego’s line of intricate, detailed city buildings has become incredibly popular, with sets like the Green Grocer and Café Corner seeing steep appreciation in value over the years.
  • Retired Holiday and Winter Sets: Much like your Uncle Frank’s ugly Christmas sweater, these sets become more popular (and valuable) with age. Collectors often seek out retired holiday sets to complete their collections, driving up prices in the secondary market.

Identifying Up-and-Coming Sets and Themes

Successfully predicting which Lego sets will appreciate in value is akin to having a crystal ball. However, keeping an eye out for the following trends can help you spot potentially valuable sets:

  • Limited availability or production runs
  • Pop culture partnerships (Marvel, Harry Potter, etc.)
  • Nostalgic appeal
  • Special editions or rare pieces

Pitfalls and Risks Abound

You can’t expect every Lego investment to be a guaranteed win. Some potential pitfalls to watch out for include:

  • Accidentally damaging or losing parts
  • Choosing a set or theme that loses popularity
  • Overpaying for sets in the hopes of future value

The Role of Condition and Packaging in Lego Value

Importance of Set Condition and Packaging

The value of a Lego set can be heavily influenced by its condition and packaging. Pristine, untouched Lego sets with immaculate packaging can command significantly higher prices than those that have been opened, played with, or (cringe) glued together.

Remember, collectors want their Lego sets to look like they just rolled off the assembly line.

New In Box (NIB) vs. Used Sets

There are two main categories for Lego sets in the collector’s market:

  1. New In Box (NIB): These are sets that are still sealed in the original packaging, having never been opened or played with. In terms of investment, NIB sets typically command the highest prices and are the most desirable for collectors.
  2. Used Sets: Used sets are those that have been opened and played with, to varying degrees. While the value of used sets can still appreciate (depending on demand and rarity), they generally won’t command the same premium as NIB sets.

Tips for Preserving and Maintaining Lego Sets

Considering the role of condition and packaging in determining value, it’s essential to properly maintain your Lego investments. Some tips for preservation include:

  • Store sets in a dry, climate-controlled environment
  • Avoid direct sunlight or extreme temperatures
  • If opening the box, be careful not to damage the packaging or contents
  • Resist the urge to glue!

Selling and Trading Lego Sets like a Pro

Potential Platforms for Selling and Trading

Ready to cash in on your plastic bricks? There are various platforms to sell or trade Lego sets, including:

  • Online marketplaces (eBay, BrickLink, etc.)
  • Local retailers, toy shops, or collector stores
  • Lego fan forums or collector groups on social media

Appraising Set Values and Fair Market Prices

Before selling or trading, you’ll want to determine the fair market value of your set. Consider the following resources:

  • Price guides like BrickPicker or BrickLink’s Price Guide
  • Comparable listings on eBay
  • Historical sales data on Lego investing websites and forums

Tips and Tricks for Effectively Selling Lego Sets

To maximize your profits from selling Lego sets, consider these tips and tricks:

  • Take high-quality photos that accurately represent the set’s condition
  • Provide detailed descriptions of the set, including any defects or missing pieces
  • Research similar listings to price your set competitively
  • Be prepared to negotiate with potential buyers

The Intersection of Legos and Pop Culture

Influential Movies, Television Shows, and Media

Popular movies, television shows, and other media can significantly influence Lego values. Collaborations between Lego and successful franchises often result in highly sought-after, valuable sets.

Notable Partnerships and Franchises

Some well-known Lego partnerships that have led to valuable sets include:

  • Star Wars: The Star Wars x Lego collaboration has been wildly popular since its inception in 1999, with sets like the UCE Millennium Falcon and Death Star being particularly valuable.
  • Marvel: Lego’s partnership with Marvel has resulted in several successful sets inspired by the superhero film franchise. Signature sets, like the Avengers Helicarrier or the Spider-Man Daily Bugle, are popular among collectors.
  • Harry Potter: The wizarding world of Harry Potter has enthralled Lego fans with its Hogwarts Castle and Diagon Alley sets, commanding impressive values on the secondary market.

Up-and-Coming Pop Culture Collaborations

Keep an eye out for up-and-coming pop culture collaborations that could impact Lego values. For example, Lego’s partnership with Nintendo has produced the much-anticipated Super Mario sets, which may have potential for future appreciation.

Insider Tips and Strategies for Lego Investing Success

Exclusive Insights from Successful Lego Investors

Learning from successful Lego investors can pave the way for your own success. Some useful tips from experienced investors include:

  • Diversify your Lego portfolio, much like a stock portfolio
  • Regularly search for deals on clearance or discounted sets
  • Stay informed on market trends and new Lego releases

Staying Updated on Lego Releases and Market Trends

To make informed investment decisions, stay updated on Lego releases, retirements, and market trends.

Sign up for newsletters, join online forums, and follow social media accounts related to Lego investing. The more you know, the better positioned you’ll be to make profitable investments.

Managing Your Lego Investment Portfolio

Effective management of your Lego investment portfolio is crucial to long-term success. Some aspects to consider include:

  • Tracking set values and monitoring market trends
  • Organizing and maintaining sets for quick inventory checks
  • Ensuring adequate insurance coverage for your collection

The Future of the Lego Investment Market

Trends and Market Forces Shaping the Lego Investment Market

Several trends and market forces may shape the future landscape of Lego investing, including globalization, technology advancements, and shifting demographics.

Technological Advancements and Lego Value

Technological advancements such as virtual reality, 3D printing, and digital design may alter the way we interact with and value Lego sets. These advancements can offer new opportunities or challenges in the Lego investment market.

Potential Challenges and Opportunities in the Lego Investment Market

As with any investment market, challenges and opportunities arise over time. The shifting economic environment, Lego’s response to consumer demands and preferences, and unforeseeable factors can impact the Lego investment market. Stay informed and adaptable to navigate these changes.

So, Do Legos Hold Their Value? (Do They Go Up in Value?)

As we’ve explored in this article, several factors influence the value of Lego sets:

  • Supply and demand
  • Limited editions and releases
  • Nostalgia and fandom
  • Condition and packaging

So, do Legos hold their value? The answer is a resounding yes – for the right sets and under the right conditions.

With careful research, informed decision-making, and diligent maintenance, investing in Lego sets can be a potentially rewarding endeavor.

For those considering venturing into Lego investing, we recommend:

  • Diversifying your investment portfolio with a mix of set themes
  • Staying updated on Lego releases and market trends
  • Investing in limited edition, exclusive sets, or those with nostalgic appeal
  • Properly maintaining and storing sets to preserve value


As you embark on your Lego investing journey, remember the importance of making informed decisions, maintaining your sets, and staying updated on market trends.

The world of Lego investing, like any other investment niche, offers potential rewards and risks. May your path be filled with colorful bricks and even more colorful profits.

Matthew R

Hi, My name is Matt and I am all about toys! When trying to find accurate information online about toys I was finding it difficult so I decided to make this site.

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